Abhishek an ideal brand ambassador

Updated: Nov 30, 2010, 15:44 PM IST

New Delhi: Abhishek Bachchan`s loyalty to the brands he endorses seems unquestionable. The actor dug into his Omega collection for a vintage watch to wear in his forthcoming period film `Khelein Hum Jee Jaan Sey`.

Abhishek, who was appointed as the face of Omega in India in 2006, has worn a black leather strap watch from the Swiss brand throughout the film.

"Abhishek had a piece from the independence struggle period in his Omega collection, so he decided it would be appropriate to wear it," said a source close to the actor.

The 34-year-old plays a freedom fighter in Ashutosh Gowariker`s `Khelein Hum Jee Jaan Sey`, based on the Chittagong uprising of 1930s. The film releases Friday.