Aditi Rao Hydari, Neha Dhupia, Sergio Perez and Gillette announce a technology partnership

Last Updated: Wednesday, October 23, 2013 - 20:30

Zee Media Bureau

New Delhi: Young and dashing F1 driver - Sergio Perez, along with Bollywood divas Neha Dhupia and Aditi Rao Hydari celebrated the partnership between Gillette and McLaren Mercedes - British Formula One team, with the launch of Gillette’s next gen, superior technology razors: Gillette Fusion Power Phantom razor and a special, Limited Edition Gillette Mach 3 razor in red colour.

Bollywood divas Neha Dhupia and Aditi Rao Hydari launched the Fusion Power Phantom and special edition Mach 3 razor and cheered on Sergio Perez as he took on the Gillette shaving challenge, live on stage.

This exciting partnership reinforces both brands’ shared passion for superior engineering, innovation and technology in their respective fields. Together they launched two razors- The advanced Gillette Fusion Power Phantom, a razor with 5 blades on the front and one at the back with a power function which releases soothing micro-pulses while shaving that ensure you barely feel the blades leading to an effortless shave; and the Limited Edition Gillette Mach 3 razor, in red, the three bladed brand brings the most comfortable and smooth shave.

Expressing extreme joy at the occasion, Sharat Verma, Country Marketing Manager, Gillette India said, “Gillette has a rich heritage of partnering with the best athletes, sports leagues, teams and sporting events worldwide. Yet again, we’re proud to have partnered with another brand familiar to men worldwide: McLaren Mercedes – one of the most successful teams in Grand Prix racing. This exciting partnership reinforces Gillette and McLaren’s shared passion for superior engineering, precision, and innovation.

Aditi Rao Hydari and Neha Dhupia, advocates of the clean-shaven look said, “We are proud to be associated with Gillette. They seem to outdo themselves time and again.”



First Published: Wednesday, October 23, 2013 - 20:30

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