Your guide to wearing neon without looking like a blinking LED.
Bright, bold and beautiful—neons are the hottest thing on the fashion circuit right now. From hot pink to fluorescent yellow, electric blue and lime green, neons are making their presence felt—and how! Yes, the fashion carousel has brought back the neon trend of the 1980s, albeit with a contemporary face and feel. Hollywood divas and fashionistas, right from Victoria Beckham to Kim Kardashian, have been spotted flaunting their brightest best. Whether it is a handbag, a pair of heels, a simple top or lipstick, fabulous neon will make all these come alive.
Interestingly, the idea of eye-popping colours is closely interwoven with traditional Indian dressing. Explains Sonu Bohra, “The idea of using bright, eye-catching colours isn’t new in India. Our heritage is infused with bright colours—take a look at Rajasthani men with their turban or Punjabi women with their phulkari dupattas.”
Make a Statement
If you love making a statement, go the neon way. It will guarantee that you stand out from the crowd, looking fashionably flamboyant and vibrant. With neon, there’s never a dull moment. Explains Komal Goel, Chief Creative Officer, Pipa & Bella Accessories, "Neon is a series of playful pop colours. It does the dual job of adding a light and bright look. Often, a splash of neon and a basic black tank or shorts are all you need for a timeless result! Neon works on western as well as traditional wear. We never hesitate to add a pinch of neon on our pieces. Accessorizing with pop colours not only looks aesthetic but also enhances the monochromes on your outfits!"
Agrees Hitesh Ahuja director at Kudos, “Neon fashion is definitely eye-catching. It is for people who are confident and like to experiment with their look. As the neon palette is very vibrant, the trick lies in carrying it with ease.”
Wear it Right
Fashionably speaking, neon is a double-edged sword. Done right, it can make a fabulous statement—but worn wrongly, it can be a real eyesore. Advices Bohra, “If you are a conservative dresser, pick accessories to add a pop to a monochrome outfit. If you are willing to experiment you can go all out with an interesting mix of neons. Neon greens with pinks, bright orange with electric blue
are some of my personal favourites. You can also try your hand at neon makeup—neon eyelids, fuchsia
lips and the like.
Similar rules of thumb hold good for flaunting neon jewelry. According to Musskan Agarwaal, the jewellery designer behind Kiwi by Musskan, “Neon jewellery never goes out of fashion, but one must wear it with great care, as it should not shout. Team it with pastel or contrasting colours for a striking effect. The interplay of colours also plays a major role. The neon in my accessories is blended to work well with both Indian and Western attire.” Bring out the neons, bring on the colour—get with the hottest fashion trend of the season, if you haven’t already!