Are you a victim of fake fashion?

Last Updated: Sunday, August 3, 2014 - 21:24

London: Going by a research, counterfeit designer goods may be flooding internet and our wardrobes too!

One of Europe’s social site for the resale of designer and premium fashion, has released a study that shows that 61 percent of women online marketplace shoppers have been misled into purchasing counterfeit designer goods, or knew at least one person who had accidentally bought a fake designer item through internet.

Besides, 66 percent of women admitted they don’t feel they possess the knowledge to accurately identify a counterfeit product from a genuine item.

Fanny Moizant, co-founder of vestiairecollective.com, advises on how to spot a counterfeit.

“The material can tell you a lot about the quality of an item, if it’s leather it should feel and smell like leather. If the item you’re inspecting is a bag, make sure you take a good look at the stitching, uneven or slanted stitching is a sign of a poorly made item and, therefore, a counterfeit," she said.

"Check the logo, which is often a slip-up area for many copies, every brand includes unique details to ensure they can identify a genuine piece. Finally, look for a serial number and colour variations in the material," added Moizant.

IANS

First Published: Sunday, August 3, 2014 - 21:24

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