Mumbai: American brand Arrow has launched Superluxe - The Stitchless Shirt - here. There is not a single visible stitch and the seams are fused, eliminating the problem of creases.
Available in 10 designs, the fabrics used are of the highest quality two-ply cotton, which gives the shirt a very premium look.
Actor Arjun Rampal, who unveiled the brand`s latest collection at its store Tuesday here, finds the designs appealing.
"It is a must have piece of premium clothing, which perfectly match the sensibility of the stylish men of today," Arjun said in a statement.