Barbie-inspired fashion lines under US labels

Last Updated: Saturday, August 16, 2014 - 20:44

Los Angeles: If you`ve been a fan of Barbie, now you can get a wardrobe full of ensembles inspired by the iconic doll`s fashion from the 1950s, 1980s and 1990s.

Toy manufacturer Mattel has teamed up with US labels Lord and Taylor, Wildfox and Forever 21, to recreate the doll`s wardrobe, for their ready-to-wear collections.

"I think what people pay attention to is Barbie the toy, and what we`re trying to focus on is that Barbie is a brand much bigger than an 11-inch fashion doll. We have fans of Barbie of all ages, and many girls that once played with them have grown up.

"We really wanted to make sure that we put together consumer approaches that reached all ages," contactmusic.com quoted Mattel`s senior vice president and manager, Jessica Dunne, as saying.

The collection for Forever 21 consists of 1990s-inspired sportswear, sleepwear, outerwear, cosmetics and accessories. It will be available from stores and online from Sep 5, and will retail from $3.90 and $24.90.

Lord and Taylor`s sleepwear-based range will be available from Sep 14 and will cost between $32 to $46, while the Wildfox range of 1980s-inspired designs will be available starting Nov 15 at high-end retailers Saks Fifth Avenue, Planet Blue, Revolve Clothing, Fred Segal, Bloomingdales and Nordstrom, costing from $37.50 up to $183.

IANS

First Published: Saturday, August 16, 2014 - 20:44

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