Becks is done doing underwear ads because kids are embarrassed

London: David Beckham has revealed that his days of appearing naked are over, as his children hate seeing his underwear ads.

The LA Galaxy star confessed that his kids are paying the price for his underpant empire-building, as they are now sick of seeing embarrassing pictures of their dad wearing nothing but his smalls and sneer.

Launching his new ‘Bodywear’ range for H and M, Beckham commented on his sons’ reaction on glimpsing their dad in his latest unclad ad campaign.

“‘Oh my GOD Daddy - not again. They were like: ‘that’s really good, but everyone’s gonna see you in your pants,” the Telegraph quoted the footie star as saying.

During the signing of his new boxers, briefs, “wifebeater” vests and long-johns for around 250 fans at the Swedish fast-fashion chain’s Regent Street flagship the store, Beckham spoke about his least favourite body part.

“My toes are not great. But they’re not bad,” he said.

He then went on to say that he was done walking around the house in his briefs.

“My naked days are over.”

By this he meant that now he has a baby girl he feels uncomfortable wandering the corridors of his Beverly Hills mansion in the altogether.

“I definitely walk around the house in my underwear. But not naked.

“With the boys it’s not a problem because they’re naked all the time but with a little girl now, it is different,” he added.