Beyonce adds tattoos to sportswear collection

Last Updated: Sunday, September 26, 2010 - 20:28

Washington: Singer Beyonce and mom Tina Knowles will add temporary tattoos to their Dereon sportswear collection.

“We decided to invite Temptu to help us create custom body art for her to model with our fashions,” People Magazine quoted Tina Knowles, Deréon’s founder, designer and creative director, as telling WWD.

“The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves,” she said.

On Nov. 1, Dereon and airbrush makeup firm Temptu will release a limited edition collection of both basic and deluxe temporary tattoos to adorn and toughen up your look.

The waterproof tattoos will be offered in Deréon’s signature fleur icon and in chains, spider designs, rocker bolts and jewel baubles-giving you a two to five-day edge.

The 16doolar-basic kit has eight tattoos and all the pieces needed to affix the designs on your skin, while the online-only deluxe kit will retail for 34dollars and includes a signed photo of Beyoncé as well as a chance to win a trip to New York.



First Published: Sunday, September 26, 2010 - 20:28

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