Beyonce turns interior designer
London: Popstar Beyonce Knowles is now set to spread her merchandise empire into the field of interior design with a special focus on bedroom furnishings.
The `Deja Vu` hitmaker who already has a line of clothes, perfumes and sunglasses to her credit will launch the new products under the banner of `House of Dereon`, the label she runs with her mother, reported Daily Mail online.
"As someone who has also realised many interior-design projects, I am so excited to expand our House of Dereon and Dereon brands in this category. The thought that we would have something to do in brightening up someone`s home, especially bedrooms, is truly wonderful," said the singer`s mother Tina Knowles.
The `House of Dereon` was launched by the Knowles family in 2006 as a pret-a-porter fashion line, and followed soon after by the Dereon line, for younger women.
Dereon was the maiden name of Beyonce`s grandmother Agnez Dereon, whose married name Agnez Beyince inspired the singer`s first name.
The collection is sold with the tagline `Couture. Kick. Soul` as it represents the spirits of three generations of Knowles women.
Tina is the `couture` thanks to her design talents; Beyonce brings the `kick`, while late Agnez had the `soul`. The singer who is married to rap mogul, Jay-Z stars in all the label`s advertisements and she even name-checked their jeans in her 2009 hit Single Ladies (Put A Ring On It).
"Got me tighter than my Dereon jeans," reads a line from the superhit song.