Blake Lively named new face of L`Oreal Paris

Los Angeles: `Gossip Girl` star Blake Lively has been announced the brand ambassador of L`Oreal Paris.

The company announced the news on Tuesday via Instagram, attaching a photo of Lively wearing a white dress, reported Aceshowbiz. The 26-year-old was all smiles as she appeared in front of audience at the presentation. She later shared a kiss on the cheek with L`Oreal boss Cyril Chapuy. Actor Ryan Reynolds` wife will be the company`s model for make-up, colouring, and hair care, joining L`Oreal`s previous ambassadors such as Jennifer Lopez and Beyonce Knowles. Earlier this month, Deadline reported that the production of `The Age of Adaline`, starring Lively Blake and Ellen Burstyn, was set to start in March. The Lee Toland Krieger-directed movie will follow the story of the 29-year-old title character who stops ageing following a near-fatal accident.