Blonde celebs going brunette `to be taken seriously`

Last Updated: Apr 09, 2013, 13:03 PM IST

New York: January Jones, who plays Betty Francis in `Mad Men`, dyed her signature champagne coif a shocking deep brown for Sunday night`s season premiere.

The trophy wife transformed from Grace Kelly into Elizabeth Taylor after some East Village vagrants called the "blondie" a suburban snob.

Even actresses Reese Witherspoon and Ashley Tisdale have joined a number of Hollywood golden girls heading to the dark side, the New York Daily News reported.

"Changing your hair is the easiest way to reinvent yourself," celebrity stylist Louis Licari told the publication.

"Back in the `60s, the blond would be seen as an acquisition, but a brunette [would have been seen as] someone who demands to be taken seriously," Licari said.

According to iconic colorist Rita Hazan, who has styled Beyonce and Katy Perry, coloring hair is a big moment in a woman`s life as it gives out the message - "I`m growing. I`m maturing. I`m taking a chance."