Bloom is new face of Boss’ fragrance

London: Hollywood actor Orlando Bloom has become the new face of Hugo Boss` new cologne.

The movie star will front the campaign for Boss Orange in Europe.

"It`s a brand I immediately identified with because it has a laid back, spontaneous quality I relate to," the Daily Express quoted him as saying.

Meanwhile, actress Sienna Miller has become the face of Boss` new women``s fragrance in Europe.



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