Bloom is new face of Boss’ fragrance
London: Hollywood actor Orlando Bloom has become the new face of Hugo Boss` new cologne.
The movie star will front the campaign for Boss Orange in Europe.
"It`s a brand I immediately identified with because it has a laid back, spontaneous quality I relate to," the Daily Express quoted him as saying.
Meanwhile, actress Sienna Miller has become the face of Boss` new women``s fragrance in Europe.