Celine Dion to launch new fragrance in September
New York: In a bid to expand her perfume line, pop star Celine Dion plans to launch a new fragrance entitled `Signature`.
The 43-year-old singer, whose previous seven scents have generated an estimated USD 40 million in sales, will see another addition with `Signature`, which is expected to hit the market in September.
Like many of her other fragrances, the new launch will feature notes of mimosa blossom, amberwood and sandalwood because they remind the star of her Canadian childhood, reported Women`s Wear Daily.
Marsha Brooks, vice president of global marketing, fragrances for Coty Beauty who produce the perfume, said,
"The fragrance category is all about dreams and Celine Dion
has shown repeatedly that she is an icon who touches people.
"Celebrity fragrance franchises generally don`t last as long as fashion brands, but Celine has proven that she has incredible longevity in a category where there is always something new. We see our collaboration with her as a very long-term project, and our sales remain very solid."
The upcoming scent will cost USD 16, USD 27 and USD
34, depending on sizes.
It will be sold in around 50,000 stores worldwide, of which 28,000 will be in the US.
The perfume will also be stocked in Dion`s Las Vegas boutique, which is described as a "showcase" for the brand.