London: ‘Girls Aloud’ singer Cheryl Cole is apparently in secret talks with Channel 4 execs about launching a fashion-based project, with her as presenter.
Insiders say a number of ideas are on the table, including one that would see the former X Factor judge go behind the scenes of the industry.
“Cheryl is hugely passionate about fashion — it’s the thing she loves most after music,” the Sun quoted a source as saying.
“Channel 4 is working with her on a variety of ideas as what she’s interested in doing is something with a bit more depth to it than just a frivolous fashion show.
“A lot of people only see Cheryl as a pop star who had a stint on The X Factor — but she has more strings to her bow and is raring to make a comeback,” the source added.
Cole’s fashion project is said to have been partly inspired by the documentary films about the industry made by her ‘Girls Aloud’ bandmates Nicola Roberts and Kimberley Walsh.
A Channel 4 source said: “We are talking to Cheryl about working together but it’s early days.”