London: Hollywood beauty Christina Hendricks, whose voluptuous size 14 figure has been hailed as the new ideal of beauty has been turned into a size-zero doll by the makers of Barbie.
And the move has been criticised as another alarming example of children being encouraged to conform to ideals which do not exist, reported a news website.
The 35-year-old plays sassy secretary Joan Harris in the hit TV series `Mad Men` and her hour-glass figure has earned her the title of `The World`s Sexiest Woman`.
But Mattel has turned her full figure into a flat-chested and skinny-hipped doll version of her TV character.
"When young girls aspire to look like magazine photographs, or in this case toys, they are trying to achieve the impossible because the images have been heavily airbrushed," said Sion Porter, an expert at the British Dietetic Association.
A spokesman for Mattel said the proportions were not intended to represent Hendricks`s real-life figure.
"The Mad Men dolls are styled to capture the aesthetics of the show," said the spokesperson.