Coty denies launching Gaga perfume

Updated: Jul 16, 2010, 12:56 PM IST

London: Bosses of fragrance company Coty Beauty have denied reports of launching a new fragrance in partnership with pop star Lady Gaga.

A news website reports that Steve Mormoris, the senior vice president of global marketing for Coty Beauty, has shot down the claims saying, "It`s a totally false rumour. I know nothing of his project."

The "Poker Face" singer was reportedly set to become the latest celebrity to launch her own perfume and join singers like Beyonce, Britney Spears and Jennifer Lopez.