CoverGirl’s new face Pink urges women to take beauty chances

Last Updated: Aug 08, 2012, 17:09 PM IST

Washington: Pop star Pink has signed up to be the new face of American cosmetics brand CoverGirl.

The ‘Please Don’t Leave Me’ hitmaker will make her debut in print ads for the cosmetic firm this fall, in which the “in-your-face cool girl” will dare women to take more beauty chances.

“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” a news channel has quoted Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics, as saying in a statement.

“That combination of irreverence and integrity is exactly what the COVERGIRL brand loves about her and identifies with.

“We have admired Pink’s art and her attitude for years! We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks,” Bracey added.