David and Victoria to launch own bodywear line, fragrance
London: David Beckham has revealed that he will be following in his wife Victoria`s footsteps by launching his own fashion range and a new men`s fragrance later this year.
The 36-year-old footballer is all set to cash in on his Armani success by releasing a men’s bodywear line and fragrance called Homme by David Beckham, reports a website.
Victoria also posted a photo of the LA Galaxy star and tweeted, “David announced today he is launching his own bodywear range!!! X.”
With their combined earnings boosted by 20 million pounds this year alone it appears that Beckham is keen to get involved in the industry.
“I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani,” he told WWD.
Beckham, who had fronted the Emporio Armani underwear campaign in 2007, also revealed that he would be the ``face`` of his new brand, which will sport a specially designed logo, created by fashion designer Stella McCartney`s husband Alasdhair Willis.
“It proved to me that there is a real market for good-looking, well-made men`s bodywear. With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result,” he said.
“I can`t wait to show people the collection - although I`m not sure my mum will be too happy seeing a billboard image of me in underwear again,” he added.
There is no launch date set for the clothing range, but the scent will be released in September.