Demi Moore is new face of Ann Taylor

Last Updated: Aug 03, 2011, 18:45 PM IST

New York: Demi Moore is the new face of the retail store, Ann Taylor.

The 48-year-old actress is seen posing against some of New York’s most famous background for Ann Taylor’s fall campaign.

According to Style.com, the brand has been a part of Moore’s early Hollywood life, with the actress believing the brand exudes “practicality and fun”.

“I had actually mentioned to them that when I was a teenager and I moved to L.A., I remember going to the old Century City mall, and there was Ann Taylor,” the New York Daily News quoted her as saying.

“And it was a very prominent and memorable part of my youth and shopping experience,” she added.

Moore even praised the brand for coming a long way from official suits to creating adaptable looks that can be used from day till night, with just a mere change of footwear.

ANI