New Delhi: She prefers smart brides over gaudy ones and with her debut bridal line, Nikasha Tawadey wants to establish that bridal wear is more about choosing the right colour than wearing blingy clothes and going overboard with accessories.
The Indian wedding market is mostly dominated by embellishments and blings, but the Singapore-based designer feels it can be avoided with smart usage of colours.
"Getting into the bridal line was the natural evolution from what we were doing all this time," said Tawadey whose bohemian inspired drapes have became a popular trend on the fashion circuit in places like Selfridges, London and San Francisco.
"For me, it's not just about embroidery, but how does a woman standout in a crowd... For me, the colour is the most important thing in trousseau, which can help a girl standout even with simple designs played beautifully with hues," she said.
A bride doesn't need overdose of accessories, she said and added: "It is important to choose the right colour and you stand out even in bridal line."
She said it on the sidelines of promoting her bridal line at Ensemble store in DLF Emporio.
Her debut bridal line "Rani" was a mix of pretty and colourful range of saris, lehengas and anarkalis with interplay of precious embroidery and archived romantic prints including the jasmine bud, cherry blossoms and Siuli.
The designer has used a lot of matka silks, cotton silks, chanderi silks as well as crepe and cotton fabrics to form the line that starts at a price range of Rs.17,000.
Smart dressers are her target audience. "I never want my bride to be like a mannequin and invite people to come and see her clothes and accessories... If she is not able to move out and enjoy the occasion, then what's the point," said Tawadey, who designed for Bollywood divas like Deepika Padukone and Bipasha Basu for many of their red carpet appearances and shows.
Though Tawadey's collection takes its inspiration from India, it doesn't only cater to Indian women. "Anyone and everyone, who wants to look sensual and start a trend with her looks can wear it," she said.