‘Enhanced’ Taylor Swift mascara ad axed

Last Updated: Dec 21, 2011, 18:01 PM IST

Washington: A beauty ad featuring Taylor Swift has been pulled in the US over complaints that the shot was digitally enhanced.

The 22-year-old country singer was appointed the new face of CoverGirl Cosmetics last year and fronted their print campaign for NatureLuxe Mousse Mascara.

However, readers complained the image of Swift had been digitally altered, and officials at America’s National Advertising Division (Nad) of the Council of Better Business Bureaus launched an investigation into the issue.

Now CoverGirl makers Proctor and Gamble have discontinued the advertisement in question after the complaints.

“The advertising at issue featured a celebrity looking up to highlight her long eyelashes. Beneath was the disclaimer, ‘lashes enhanced in post-production’,” Contactmusic quoted Nad chiefs as writing in a statement.

“Upon receipt of Nad’s initial inquiry, the advertiser advised Nad it had permanently discontinued all of the challenged claims and the photograph in the advertisement,” the statement read.

ANI