London: Oscar winner Colin Firth and his wife Livia wore environment-friendly outfits at the Academy Awards Sunday in a bid to raise awareness of recycled clothing.
The star`s partner founded Fairtrade boutique Eco Age and she donned a paneled gown recycled from old dresses for the red carpet, reports a website.
"It defies what you normally see on the red carpet. It`s really beautiful - it`s pretty but also has a message," said Livia.
And Livia convinced her husband to wear an equally environmentally-friendly outfit - Firth was sporting a Tom Ford suit made of ethical materials.
"Livia educated me on the importance of knowing where the clothes you wear come from," said Firth.
Firth reigned supreme at the ceremony, taking home the best actor trophy for his role in "The King`s Speech".