Fox is the new face of Giorgio Armani

Updated: Aug 05, 2010, 20:02 PM IST

London: Hollywood beauty Megan Fox has replaced supermodel Lara Stone as the new face of Giorgio Armani`s make-up line.

The announcement has come as little surprise to the industry, which has watched the 24-year-old`s relationship with the veteran Italian designer go from strength to strength in recent years.

She is a regular at his catwalk shows, and wore an Armani Prive gown for her recent wedding to 90210 star Brian Austin Green.

Fox even replaced Victoria Beckham as the face of the label`s underwear campaign earlier this year, a role Beckham had held since 1998.

"She embodies the spirit of the women of today... Her beautiful features reveal femininity, sensuality and strength," said the designer about his muse, reported Daily
Mail online.

Fox is the latest in a line of high-profile actresses t o front a beauty campaign for a major brand.

Scarlett Johansson is the current face of D&G cosmetics, and Julia Roberts was named as the latest face of Lancome earlier this year.

And Rosie Huntington-Whiteley, who replaced Fox in the `Transformers` series, can currently be seen pouting in the campaign for Burberry`s newly launched make-up range.