Gisele Bundchen to front Balenciaga campaign

London: Supermodel Gisele Bundchen is set to be the new face of fashion label Balenciaga`s summer wear campaign.

The Brazilian model, who walked the runway for the brand`s spring/summer 2011 collection, has already shot the campaign for the forthcoming season in New York with Steven Meisel, a website reported.

The 30-year-old beauty has previously fronted campaigns for Christian Dior and Victoria`s Secret and will replace Stella Tennant, Freja Beha Erichsen and Karen Elson to be the new face of the Spanish luxury fashion house.

Bundchen is juggling her Balenciaga role with being a first time mother - her son Benjamin was born in December 2009- and recently said motherhood is a "wonderful" experience.

"I love being a mother. It is challenging and it is different when everything is not about you and your life – now there is someone much more important. It takes some adjusting, but it is so, so wonderful," she said.