Guess and Gc watches redefine style

Updated: Nov 28, 2013, 17:06 PM IST

New Delhi: Jon Marcheschi, International Brand President of Sequel AG tells Rama Sreekant what makes Guess and Gc timepieces tick.

Established as a denim company in 1981 by Marcianos, today Guess has grown as one of the largest fashion brands in the world.

Through their innovative design, marketing and distribution of fashion lifestyle products, Guess has become one of the most widely recognised fashion leaders in the young contemporary women’s, men’s and kid’s markets. Guess Watches launched its collection in 1983 with a line of men’s and women’s fashion timepieces. Consistent with the Guess image, the ever evolving watches appeal to young, fashion-driven consumers around the world.

John Marcheschi, International Brand President of Sequel AG was in the city to unveil the celebrated the bestselling range of GUESS and Gc Watches, along with Aftab Patel, MD of AP Group and Ivana Perovic, CEO AP Group. “We are a fashion company in the watch business,” says John. Adding an innovative touch and redefining style, today Guess is a global lifestyle brand with a full range of apparel and accessories and 1,210 stores in over 80 countries. From chic outwear to boots and everything in between, Guess watches have perfected the combination of luxury, sophistication, youth and adventure. John believes India is the right market for Guess. Smart luxury is India, he says. Quality, styling, attention to detail and great pricing is how they pamper the Indian market.

Known for being the only company in the world to have fashion watches with such an eclectic range, GUESS watches have been around for almost 30 years. India’s bestselling watches from Guess include crocodile-inspired GUESS Croco Glam, Guess Mini Phantom, crystal studded Guess Viva, the hot selling animal print Guess Fierce and DJ Tiesto collaborated GUESS Tiesto among others. True to its tagline ‘Smart Luxury’, Gc is a Swiss Made watch brand, combining fine Swiss quality with striking European design. Each timepiece is unique, made with precision and is a pure statement of glamour. Their bestselling watches include the hottest selling watch since its entry- the luxury sport watch Gc Driver Chic, the beautiful Gc Femme and the elegant Gc Mini Chic. “Boyfriend watches are trending right now,” says John, who feels interpreting how trends fit the customers` need is an important aspect of the business of watches.

In his opinion, the retail sector in India is yet to develop. Department stores have not strided enough to be luxury stores and upper luxury stores. “For instance, in the US, we have a Nordstorm, Macys, Kohls, Sears and then Walmart,” he points indicating the absence of these levels in India.

With the fashion world busting at the seams, Asia, South America, Middle East, Eastern Europe and the Russian markets are northbound for Guess and Gc line of watches. “Our Greek sales has been up by 7 per cent,” adds John. Never limited in style choices, all John hopes for is, “You should be able to tell a Guess watch from across the street. That`s a Guess girl!”