Jewellery line debuts with `Guzaarish`

Updated: Nov 28, 2010, 18:22 PM IST

New Delhi: Renowned fashion designer Sabyasachi Mukherjee`s jewellery line made its successful debut with Sanjay Leela Bhansali`s just-released `Guzaarish`. He designed the line keeping in mind a multicultural element with a nomadic vibe.

The navratan necklace worn by Aishwarya Rai in the climax of the film and other items like raindrop earrings, coral kanpashas, rhodolite balis, butterfly earrings, minakari bird ring and the turquoise and coral ring that she wears in the film have been designed by Sabyasachi and crafted by GAJA, the retail brand of Shree Ganesh Jewellery House.

"When Sanjay Leela Bansali approached me for `Guzaarish`, I realised that jewellery would play a very important role in shaping up Sophia`s character as played by Aishwarya Rai," Sabyasachi said in a statement.

"It would have to be nomadic, quirky and personalised and so I decided to bring on board GAJA in SABYASACHI (his lable) because it epitomises that spirit. The whole line has been designed by me keeping in mind a multicultural element with a nomadic vibe."

For the collection, Sabyasachi used precious and semi-precious stones, minakari and filigree and had to work with about 60 skilled workers from West Bengal to complete the line.

The price range of rings and earrings starts from Rs.40,000 and navratan necklaces are priced at Rs.510,000

"`Guzaarish` is a joint effort of one the most sensitive filmmakers, Sanjay Leela Bhansali, India`s leading fashion designer Sabyasachi Mukherjee and GAJA, the brand from India`s foremost manufacturer of jewellery. It is also a matter of pride for all of us that the most beautiful woman in the world Aishwarya Rai Bachhan is wearing our jewellery in `Guzaarish`, " said Nilesh Parekh, chairman of Shree Ganesh Jewellery House.

IANS