JLo to endorse high-end jewelery brand

Updated: Mar 13, 2011, 12:40 PM IST

Los Angeles: Pop diva and actress Jennifer Lopez has proved that diamonds are indeed her best friend by signing up as the new face of jewelery brand TOUS.

The 41-year-old star has been roped in to front the TOUS Spring 2011 ad campaign, reported Us magazine.

Lopez, who was also recently named the first-ever global brand ambassador for Venus razors, said, "This is my favorite. You know, all girls love diamonds."

The `Maid In Manhattan` star will be shot by Ellen Von Unwerth in a fun, feminine approach to the whimsical Spring collections designed by Rosa Tous with her husband Salvador.

"We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS` Spring campaign," said Rosa.

"Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family-owned business," said Salvador Tous, Honorific President of TOUS.