Jon Bon Jovi to release two scents with Avon

Updated: Jul 04, 2012, 08:21 AM IST

Los Angeles: Rocker Jon Bon Jovi has teamed up with Avon to create a fragrance for men and women.

The 50-year-old vocalist has been recruited as the spokesmodel to front the brand`s upcoming campaigns for its new ‘Unplugged’ perfumes, reported Aceshowbiz.

"Avon, and the Avon Foundation for Women, have given support and a voice to those in need for decades. Their philosophy of empowerment sends a strong message and I`m pleased to partner them," Jon said.

The fragrances are inspired by "passion, soulfulness and intensity"; the men`s version will have a woody note while the women`s will be oriental.

Lily DeStefano, Vice President of Avon North America Beauty said the Bon Jovi rocker was the perfect person to have on board.

"Jon`s music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within. The Unplugged scents evoke an emotional connection - something Jon inspires in audiences around the world," he said.