London: Kanye West has relocated to London in a bid to be taken more seriously as a fashion designer.
The 34-year-old rapper premiered his women’s fashion label, known simply as DW, at Paris Fashion Week in October.
He is now on a quest to make the transition from chart-topper to runway connoisseur as he embarks on his next entrepreneurial move.
Having tested the water and conducting research with lengthy spells across the Atlantic this year, West is now opting to reside permanently in London.
The Grammy-winner held a party for his clothing label in the capital last week before flying home for Christmas festivities.
At the event, he reportedly told VIPs he’s ready to make the UK his home.
“He went home for the holidays but was proclaiming that he is now based in the capital and would return in early January,” the Daily Mail quoted a source as telling the Sun.
“He’s close to the lecturers and students at the Central Saint Martins College and being in London means he can stop by for advice any time,” the source added.
The insider also revealed West will be preparing for Paris Fashion Week ahead of the March show, while also searching for a studio base.
His previous fashion ventures include collaborating with Nike to release his own shoe, Air Yeezys, and introducing a shoe line for Louis Vuitton.