London: German fashion designer Karl Lagerfeld thinks Coco Chanel would have hated the work he does as creative director of Chanel.
The 78-year-old believes he has done well at the fashion house because he was given total freedom, though he doesn`t think the label`s founder would have approved of his creations, reported Femalefirst.
"I have it in my blood. When I was asked to Chanel, it was not trendy. I made something of it because I was given total freedom by the owner. What I do Coco would have hated. It`s my job to keep Chanel updated," Lagerfeld said.
The designer also said he often forgets work he has done in the past, but thinks the habit has helped with his career.
"I`m a walking label no? My name is Labelfeld not Lagerfeld. I have a sort of Alzheimer`s for my own work, which I think is a very good thing. Today too many people remember what they did - just forget it all and start again," Lagerfeld added.