London: Pop sensation Ke$ha who recently became the new face of Casio watches, will now launch her own range of timepieces.
The `Tik Tok` hitmaker will design two watches in Casio`s `Baby G` range and the the first one will hit stores next summer, reported Daily Mail online.
The 23-year-old is getting paid a reported USD 3 million by the Japanese manufacturers for the endorsement deal.
Ke$ha who has described her style as `garbage-chic` wore a series of eye-popping outfits while performing during the launch of the watches in Manhattan.
Covered in glitter and with a blue star painted over her right eye, the popstar sported fishnets, gold hot pants and a large sized Van Halen tour vest.
While Ke$ha is the new face of Casio`s `Baby-G` women`s watches, actor Bryan Greenberg will represent the label`s new men`s line, `Edifice Black Label`.