London: Kelly Osbourne has been unveiled as the new face of Madonna and her daughter Lourdes’ fashion line, Material Girl.
While the 26-year-old reality star/ actress didn’t seem to be wearing much in the way of Material, she looked cute and edgy in a pair of black high-waisted shorts, a cropped denim shirt and a Madonna favourite - a funky bra.
The ads were shot in Manhattan’s East Village neighborhood, reports the Daily Mail.
With her many tattoos on show, the blonde starlet showed off the style that had the mom and daughter designers gushing when they announced she was set to front their new campaign.
Osbourne hurriedly took over from Gossip Girl wildchild Taylor Momsen, 17, who proved slightly too edgy after she described the range as similar in style to that of a “high-class hooker.”
“Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love,” Madge as said.
“I take so much of my style from Madonna in the 80s,” Osbourne told People Magazine.
She also pointed out her favourite accessories.
“The shoes - there’s a pair of nude heels that I’m really obsessed with. There’s so much stuff in it that’s so me and what I wear. There’s a leopard dress that I get to wear next that I’m excited about. I love prints,” she said.