Kelly to front Madonna`s clothing line?

London: Singer Kelly Osbourne is set to replace Taylor Momsen as the new face of Madonna`s Material Girl clothing line.

"Kelly`s always been a massive fan of Madonna and recently heard Lourdes idolised her, which she was very flattered by. It`s a huge coup," quoted a source as saying.

According to reports, Madonna recently launched an online search for the next poster girl for her fashion collection, encouraging fans to vote for their favourite through the brand`s website.

Singer-turned-reality TV star Osbourne is now said to be in the lead to take over from the "Gossip Girl" actress to front the next advertising campaign for the range, which is designed by Madonna and her daughter Lourdes.