Kim Kardashian, Kanye West to launch joint fashion range

Updated: Oct 08, 2012, 10:00 AM IST

London: Reality TV star Kim Kardashian and boyfriend Kanye West are planning to launch a joint fashion range.

The 31-year-old `Keeping Up With The Kardashian` star has been dating the rapper for six months, reported a website.

"Kanye and Kim have figured out that if they combine their names it could be big business. They`ve both got massive fan bases who will buy their gear," a source said.

"It`s also a sign that they`re in the relationship for the long haul and that they think it`s a romantic way to seal their relationship," the source added.

West launched himself as a fashion designer last year and Kardashian has had her own range of women`s gear for some time now.