New Delhi: After turning up the heat in the Maldives last year, the ultra chic Kingfisher calendar will now be shot in Mauritius.
This will be the second time Mauritius gets re-associated with Kingfisher calendar after a gap of eight years. The introductory edition was shot there.
Ace photographer Atul Kasbekar will lead the shoot in the east coast of Mauritius.
"For the connoisseurs of photography and style, the Kingfisher calendar showcases some of the best visual talent in India," Vijay Mallya, chairman of United Breweries, said in a statement.
"“Expect the Unexpected” with this calendar. Last year we had images with reef sharks and a model in a Malcolm lagoon. You never know what surprises there will be in store. The inaugural edition of the calendar was shot in Mauritius. Our project photographer Atul Kasbekar has often said that the island has the best “light” in the world. I tend to agree," he added.
Kasbekar is planning to capture the "inherent charisma" of the island.
"Exotic landscape, fantastic light and very comfy humidity levels make it easier to do shooting outdoor all day. Haven`t shot in Mauritius for about five years now but done that a lot prior. Hoping I get new areas to explore and discover the inherent charisma of the islands that entices the traveller to revisit Mauritius," he said.
Karl Mootoosamy, director, Mauritius Tourism Association, said the Kingfisher shooting helps them to reach out to seasoned travellers from India.
"Our association with this activity enables us to reach out the high-yielding and seasoned travellers from India. This shoot offers a high calibre platform for Mauritius to showcase best of island offerings, picturesque landscape and hospitality," said Mootoosamy.
"Our brand association will further help us to augment destination recall in the elite circles in India," he added.