Lara Bingle poses for Speedo’s swimwear

Melbourne: Supermodel Lara Bingle is the new face of Speedo Beach - the lifestyle sister to Speedo`s performance swimwear.

This season the brand is presenting their bright prints, stylish swimmers and accoutrements like sundresses, kaftans, and boardshorts in iconic Sydney style.

The lookbook and campaign was shot on sunny social princess and Speedos Ambassador Lara Bingle by acclaimed photographer Simon Leikias, reports

Styled by Harper``s Bazaar Fashion Editor Christine Centenera - who also moonlights as Bingle``s personal stylist - and featuring hair and makeup from Max May, the look book shoot took place at a familiar haunt for Centenera and Bingle.

It was shot at iconic Sydney beach Tamarama, known to locals as Glamourama due to its tendency to draw a fashionable crowd.

Exaggerated aqua seas, sizzling sand and Bingle`s dark, rich tan all play a part in the photoset’s appealing factor.

The fashion forward palette and graphic prints of Speedo’s Beach collection mark the brand as one that can compete in the style, as well as sports stakes.

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