Largest ever underwire-free bra launched
London: Women with ample bosom have often been forced to leave out a whole number of glamorous and sexy bras.
But Marks and Spencer have come up with a solution in the form of the ‘Amazing Illusion’ bra.
The innovative design is the first ever patent pending non-wired padded bra which goes up to a G cup.
“For the past 60 years, bra wires have been the global industry standard in helping to shape, support and lift the bust,” the Daily Mail quoted Soozie Jenkinson Head of Lingerie Design at M ‘n’ S, as saying.
“I believe this exciting innovation has the same potential to revolutionise underwear for our generation as underwires transformed the underwear drawers of women in the 1950’s, offering a completely new bra construction which delivers on shape and support but is wire free,” she said.
With the soft channelling around the cup and secret support sling providing extra lift, this bra gives the shape that generally is provided by a regular wired bra.
For extra comfort it has a padded cradle and smoothing wing making it extremely comfortable.
“Our Amazing Illusion TM bra is our first non wired padded bra that is available in sizes up to a G cup,” Paschal Little, Head of Innovation at M ‘n’ S said.
“We developed a hidden patented technology which provides all the comfort you would expect from a non wired bra but with the support and shape you expect from a wired bra, a truly amazing innovation!
“Women who have worn this bra have commented that it feels almost like wearing nothing,” Little said.
Pic Courtesy: Marks & Spencers