Leto new face of new Hugo Boss perfume

New York: Jared Leto has been chosen as the new face of Hugo Boss new men’s fragrance.

The German brand, which made the announcement, will launch the perfume in July.

Leto reacted by saying that "HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career."

The brand also employed actor Orlando Bloom to front their men’s fragrance Boss Orange, reports the New York Daily News.

The designer announced that Bloom would be the face of the scent back in July 2010.

"It’s a brand I immediately identified with because it has a laid back, spontaneous quality I relate to," the actor said at the press conference.