The clock struck 8.30 p.m Saturday - it was the Earth Hour - but lights continued to be turned on at the venue of the glitzy and glamorous Wills Lifestyle India Fashion Week (WIFW) autumn-winter 2014.
|Last Updated: Mar 30, 2014, 08:58 AM IST|Source: IANS
New Delhi: The clock struck 8.30 p.m Saturday - it was the Earth Hour - but lights continued to be turned on at the venue of the glitzy and glamorous Wills Lifestyle India Fashion Week (WIFW) autumn-winter 2014. FDCI president Sunil Sethi however said the design fraternity is all for the cause.
The fashion gala is being held at Pragati Maidan, and the venue is divided into two main show areas, an exhibition area and various lounge areas.
On day four of WIFW, organised by the Fashion Design Council of India, a show was scheduled to begin at 8.15 p.m. People waited eagerly to catch the show, and after a wait of over 30 minutes, Aneeth Arora of péro label presented her autumn-winter line.
The stage was set in such a way that it reminded people of freshly cleared snow-laden roads. A few lamp posts near the ramp made the set up more dramatic.
The lights flickered initially, but soon, they intensified as spotlights on the models who trickled in.
They showcased Arora`s creations, which consisted of woollen red-checkered jacket, lamb wool dress, woollen top and pashmina top and more.
When asked as to why the event didn`t observe Earth Hour, a global environmental campaign observed on a pre-decided day and hour in March every year, Sethi said: "When the show is on, lights are off. There are only a few of them focussed on the models and you see you don`t want people tripping.
"We are for the Earth Hour. We observed it last time but if it is during a show, we don`t have an option because there is a backstage and there are people getting make-up done."
As part of commitment to the planet, people are asked to switch off lights for an hour on Earth Hour.
Sethi said they observed the the event partly.
"We didn`t want any accidents to happen...Unfortunately, in the middle of the show, you can`t observe Earth Hour. We have tried to do it in different parts (of the venue)...like in lounges, we switched off the lights, so we feel our conscience is clear. We have done our bit," he added.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.