Melbourne: Pop star Madonna`s new clothing line for young women has not been able to live up to the expectations, say experts.
Celebrity stylist Phillip Bloch, who predicted that the line would be commercially successful, said he was left feeling slightly "underwhelmed" by the designs.
"The name of the line is fantastic and I think it will sell," a news website quoted Bloch as saying.
"There are some good pieces but it`s a bit one-note. She did not give us what we thought we were going to get when the line was announced," he said.
Bloch added that the line is cute casual wear, but does not have a `special` Madonna touch.
"I thought we would see versions of some of her older iconic looks," he said.
"I`m surprised Madonna`s collection is not more Madonna. It`s slightly reminiscent of her "Desperately Seeking Susan" years, but it is very middle of the road, which is interesting for someone who is known for constantly pushing the envelope."
The line, co-designed by the star`s teen daughter Lourdes, features Gossip Girl star Taylor Momsen as the celebrity model.