Madonna`s ‘Material Girl’ line launches padded bras, bustiers

New York: Madonna`s Material Girl fashion line has come up with a new range of clothes which are not just for kids.

The new expanded line consists of push-up bras, bustiers, lingerie and sleepwear.

Despite the fact that the face of the brand is Madonna``s 14-year-old daughter Lourdes (Lola) Leon, the core customer target is 18 to 25 years old, said the people behind the brand.

"Lola is 14, but she lives in New York City and has a very famous mom, so she has a very sophisticated eye," the New York Daily News quoted Lanie List of Iconix Brand Group as telling Women``s Wear Daily.

"Lola is here once a month and sometimes more. She brings stuff from her own closet for inspiration. For the bath and body products she probably had 100 scents in front of her."

"[Lola] has a very mature approach to product development," she added.


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