Masaba Gupta creates limited edition collection for Clinique

Pic courtesy: @MasabaG

New Delhi: After her successful association with many different brands in the past, designer Masaba Gupta has now collaborated with skincare, cosmetics, toiletries and fragrances brand Clinique to make a limited edition collection that will be out in June.

An active member of micro-blogging site Twitter, Masaba's April 13 post read: “Coming this June across 30 + Clinique stores in India. #lipPop #masabaforclinique.”

When IANS asked about the association, she said: "I can't talk about Clinique at this moment, as it is on embargo till June. So I can't really discuss about the association, but yes we have associated with the brand for a limited edition collaboration and it will be out in June."

Masaba, daughter of veteran actress Neena Gupta and legendary cricketer Vivian Richards, made her foray in the fashion industry with GenNext fashion show at Lakme Fashion Week 2009.

Her collection made her win the most promising designer award at the event. It was followed by the launch of her flagship store in 2010 and many associations.

Known for quirky prints, with feminine drapes and silhouettes, Masaba was the youngest to be appointed as the fashion director of brand Satya Paul. Her loyal client list boasts of glamorous names like Sonam Kapoor, Jacqueline Fernandez, and actress-host Mandira Bedi.

So how is she planning to take her brand ahead from here on?

"In the next few years, we are looking out at reaching the masses in more ways than one and I think that will happen when investment comes in. We are also looking at changing the business plans at the moment and once things takes of, we will know where we are going," said Masaba, who is engaged to get married to film producer Madhu Mantena this year end.