London: Naomi Campbell is infuriated with Cadbury`s ``Bliss`` advertisement comparing her with the chocolate and saying "Move over Naomi – there is a new diva in town."
The advertisement has sparked racial outrage amongst blacks who might boycott the product.
The model has revealed that she is considering "every option available" after Cadbury refused to pull the ad campaign, which ran in newspapers last week.
"I am shocked. It`s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful," The Independent quoted her as saying.
Outraged by the racist nature of the ad, members of the public complained to the campaign group ‘Operation Black Vote’ (OBV), asking Cadbury to apologise.
However, after the company’s refusal the "only recourse black people have is not to buy its chocolate," said OBV`s Simon Woolley.
Naomi’s mother, Valerie Morris also supported her daughter saying, "I`m deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury."
"This issue is not just about the insult to Naomi Campbell. It`s about how these companies treat black people in general. Part of the problem is that they don`t see it as offensive," Lee Jasper, a black activist added.