New York: Supermodel Naomi Campbell is reportedly set to take legal action against confectioners Cadbury over a "racist" ad where she was compared to a chocolate bar.
The 40-year-old is considering "every option available" following the chocolate giant`s refusal to pull the controversial campaign, reported CNN.
Campbell is accusing Cadbury of racism over their tag line to promote its new `Bliss` chocolate bar which reads, "Move over Naomi, there is a new diva in town".
The catwalk beauty reacted angrily to the campaign, saying, "I am shocked. It`s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful".
The company, run by US giant Kraft, refused to pull the campaign despite Campbell`s grievances.
Campbell has found support in the group `Operation Black Vote`, with spokesman Simon Woolley saying, "Racism in the playground starts with black children being called `chocolate bar`. At best, this is insensitive, and at worst it demonstrates Cadbury`s utter disregard for causing offence".