Natalie Portman new face of Dior

London: Actress Natalie Portman has been signed as the new face of Dior.

The stunning actress will front all the campaigns for its new fragrance Miss Dior Cherie, reports a website.

Parfums Christian Dior chief Claude Martinez called Natalie "charismatic and elegant", and said this is the first time the 29-year-old star has collaborated with a luxury beauty company. Her ads wil be released next year.

The advertisements will see the "Black Swan" star with a hunky young model.

"I felt like a big old cougar. He`s, like, 20. The commercial is subliminal advertising for my film," Portman said.