London: A new bra by Marks & Spencer’s that can enhance breast size without having to undergo surgery is set to hit shelves.
The new Marks & Spencer’s Amazing Two-sizes Bigger Push-up bra for 20 pounds already has a record number of women clamouring to buy it, and as of May, when it was first unveiled 1,600 women have registered on an online waiting list.
The M&S bra has been designed to give maximum overall volume, transforming a boyish A-cup into a curvaceous C in seconds.
The secret is its foam, which is half the weight of other curve-enhancing bras, making it cooler in warmer weather, and the seam free design means it is invisible beneath the tightest silhouettes.
“We expect it to sell out within days, the interest has been unprecedented,” the Daily Express quoted Soozie Jenkinson, head of lingerie design at M&S, as saying.
“It does exactly what it says on the tin. While most push-up bras enhance by one-cup size, this gives you two whole extra cup sizes so you get this sensational, naturally enhanced look.
“It is perfect for women who are looking for extra oomph without resorting to cosmetic surgery,” Jenkinson added.
Meanwhile, shoppers have been queuing outside Ann Summers stores since its 22 pounds Instant Boob Job bra launched earlier this week.