London: Shopping for bras is a daunting task for most women. In-store fittings with underwiring, hooks or adjustable straps are far from comfortable, leaving many to find the middle ground.
But now lingerie-designers have come up with the ultimate solution - a sports bra-style garment that has been designed to move with the figure, moulding to the correct cup size.
The Genie Bra has sold a million units in the U.S in just one week and sold out in four hours online in the UK.
The bra, available in dress sizes 8-22, retails at 39.99 pounds for a pack of three. It can also be worn to sleep in, during exercise and by expectant or nursing mothers.
The wide comfort band provides lift and support whilst the seamless cup design makes it almost invisible under sheer shirts and tops.
It also comes with insert pockets to offer more coverage by slipping in the extra soft full coverage support pads for an enhanced, sexy, shapelier look.
Each pack contains a white, black and nude bra and six full coverage support pads.
‘Over 80 percent of women in the UK are wearing the wrong size bra,” the Daily Mail quoted a New Image Genie Bra spokesperson as saying.
“Now, finally they can wave goodbye to bad posture, chafing, neck, shoulder, and post operative pain with the New Image Genie Bra.”