Now an Indian Fashion League!
New Delhi: While our favourite cricketers battle it out on the field to decide which team plays the best cricket in the Indian Premier League, e-commmerce platform Myntra.com has unveiled a new concept titled Indian Fashion League (IFL), to determine which city has the highest fashion quotient.
Started Friday, Myntra’s IFL is a 20-day bonanza that will enable shoppers to make their online shopping experience more intriguing and exciting with prizes.
“Through IFL, Myntra.com aims to make the world of fashion a unique and engaging experience, wherein shoppers can actively participate and define their city’s style statement and win exciting prizes in the bargain,” Vikas Ahuja, chief marketing officer, Myntra.com, said in a statement.
To avail the offers, the users will be required to vote for their favourite city in a competition that will follow a `round robin` phase, followed by the `knockout` stage, similar to popular cricketing formats.
The team that will garner the maximum consumer participation through crowdsourcing of pictures and higher engagement will earn more points. The tournament winner will take home a brand new Hyundai i10 as the bumper prize.
Shoppers can log on to ifl.myntra.com to participate and win prizes that include shopping vouchers, latest iPhones, International holidays and more.
More from India
More from World
More from Sports
More from Entertaiment
- 'Indian Idol Junior' sets ball rolling with Bollywood music
- Boman Irani, Sonu Sood to share relationship secrets on Farah Khan's show
- Ahsaan Qureshi in talks for 'Tu Mera Hero'?
- Azharuddin trains Emraan for biopic 'Azhar'
- Still in discussion: Ekta Kapoor on female lead of 'Azhar'
- 'PK', joint productions create Bollywood buzz in China
- Musical fund-raising event for Nepal quake victims
- Neha Sharma to romance John Abraham in 'Hera Pheri 3'
- I was called silly for doing 'Fashion': Priyanka Chopra
- 'Dil Dhadakne Do' cast to rock 'Comedy Nights With Kapil'
- Shah Rukh Khan discharged from hospital after knee surgery
- IAF Mirage fighter plane lands on Yamuna Expressway!
- 'Maggi' under regulatory scanner for excess amount of lead, MSG
- Watch: Michelle Obama's 'Gimme Five' fitness video
- When Subramanian Swamy shocked people at a wedding!
- Mumbaikars join hands to save Pakistani teen with rare illness
- DNA: Analysis of Hurriyat chief Syed Geelani's passport issue
- DNA: Analysis of traffic system of Vancouver, Canada
- Mumbai: Diamond export company denies job to Muslim youth
- Aapke Sitare: Astro prediction for May 21, 2015
- Mirage 2000 fighter jet landing was part of capability demonstration: IAF
- DNA: IAF Mirage 2000 fighter plane lands successfully on Yamuna expressway
- DNA: Osama documents show 'Indian brother in Madinah' financed al Qaeda
- PM Modi's key campaign team member may join Nitish Kumar
- PM Modi speaks at Golden Jubilee celebrations of poet Dinkar’s works
- Woman robbed at gunpoint inside Hyderabad ATM
- RBSE (rajresults.nic.in) Class 12th science and commerce results 2015: Rajasthan Board Class 12th XII exam results 2015 expected to be announced on May 21
- RBSE (rajresults.nic.in) Class 12th science and commerce results 2015: Rajasthan Board Class 12th XII exam results 2015 to be announced today at 4 PM
- CBSE Class 10 Results 2015 to be announced today?
- JAC 12th Inter Arts Result 2015: JAC 12th Inter Arts Result 2015 (jharkhandeducation.net) likely to be announced on Thursday May 21 at 1 PM
- IAF jet lands on Yamuna expressway
- Check Jharkhand Board jac.nic.in: Class 12th Art Results 2015 declared
- Log on to apeamcet.org AP EAMCET Results 2015: Andhra Pradesh EAMCET Marks and AP EAMCET Ranks 2015 declared
- Andhra Pradesh EAMCET results 2015: Andhra Pradesh EAMCET results to be announced on May 21 at www.apeamcet.org
- Fawad Khan doesn’t want intimate scenes with Sonam Kapoor?
- We hire only non-Muslim candidates, diamond export firm tells Muslim youth
- Is MSG in 'Maggi' noodles harmful for you?
- DHSE (dhsekerala.gov.in) 12th Result 2015: Kerala DHSE Class 12th XII exam results 2015 to be announced on May 21
- Mumbai firm booked for denying Muslim MBA graduate job on religious grounds, probe ordered
- SSLC (tnresults.nic.in) Tenth 10th Results 2015: Tamil Nadu Board Class 10th X Higher Secondary exam results 2015 to be declared on May 21
- 'IAS officer DK Ravi possibly committed suicide, suffered big loss in real estate business'