New York: Pamela Anderson’s risqué new PETA ad has been banned in Canada for being ‘sexist’ and treating the actress like a piece of meat.
Canadian officials denied a permit for an event that was being held for launching Anderson’s new animal-rights ad, claiming the ad is sexist.
In the ad, Anderson is seen posing in a bikini and her body is covered in marks suggestive of a butcher’s diagram and different parts of her body are labelled ‘rump,’ ‘ribs,’ ‘breast,’ etc.
The ad’s caption reads, ‘All Animals Have the Same Parts.’
“In a city that is known for its exotic dancing and for being progressive and edgy, how sad that a woman would be banned from using her own body in a political protest over the suffering of cows and chickens,” the New York Daily News quoted Anderson as saying.
“It is not so much controversial, as it goes against all principles public organisations are fighting for in the everlasting battle of equality between men and women,” an official wrote in an e-mail to PETA.
“I think that city officials are confusing ‘sexy’ with ‘sexist,’” said PETA Senior Vice President Dan Mathews.
The launch of the ad will now be held in a restaurant instead of a public venue as planned earlier.