London: Singer Katy Perry has been named as the global brand ambassador of hair styling brand ghd.
The ‘Firework’ singer will promote a range of products - including their sought-after hair straighteners - in a new campaign, shot by renowned photographer David LaChapelle.
"I`m so excited to be working with ghd, especially using their tools on my `California Dreams` tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I`m very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it," contactmusic.com quoted her as saying.
Paul Stoneham, ghd Chief Executive Officer, said: "Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd`s spirit of female transformation and empowerment, as she is seen as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd."